You will act as an audience advocate, championing the voice of online visitors so as to ensure current and future web-based facilities fully meet the needs of a diverse visitor base. Working across the Museum you will build online audiences through tactical marketing campaigns, constant website evaluation and other subscription based initiatives. Through understanding and advising on the needs of key audiences, you will ensure our website is accessible to all and achieves a high level of user satisfaction.
You will have experience working for a complex organisation in an audience development or satisfaction based role - preferably within the Arts or Heritage sector. In these positions you will have managed projects confidently, prioritising work and making decisions as appropriate. You will need a good working knowledge of marketing techniques and a proven ability in web-site evaluation and database management. With responsibility for advising a range of Museum staff, you should possess excellent negotiating, influencing and persuasion skills as well as an ability to build relationships across teams both internal and external to the Museum. As a creative individual you will have excellent communication skills, both written and oral, and possess a good working knowledge of marketing and visitor research techniques.
http://www.thebritishmuseum.ac.uk/jobs/569W.doc
Completed application and equal opportunities forms must be returned, no later than 12 noon on 8 January 2007.
OpenCalais helped to tag this with: online audiences • online visitors • web-based facilities • web-site evaluation
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