I presented a talk to some of the Museum’s staff today on the data that we’re collecting on the Museum’s family of websites. I’m not officially involved in the BM’s web team, but I’ve provided them with a lot of help over the last year and a bit as they work towards the new release in May.
The talk showed what our marketing, IT and visitor services staff can gain from the usage of analytical reporting software. Perhaps the thing that made them listen most was the idea that we’re missing out on presenting ourselves to vast audience chunks of the world. The lack of Far Eastern visitors, and especially Australia and Japan, was a bit mystifying for many.
As we move towards our new website structure, what becomes very apparent is that the Ancient Civilizations websites are widely used outside England, with very little prominence on the BM site. If these were promoted more regularly, they may well be better used.
The Museum and Google Analytics - if you find any glaring errors let me know!
As far as the Scheme is concerned, what I would really like is more prominence for our web presence within the BM structure and else where. We’re now starting to add more web banners to partner sites to try and draw in more visitors from other areas and trace our marketing campaigns. As we can offer our content for others to use, it might well be attractive. Our webstats are still on the up. I now need to get our database to use the analytics codes as well and maybe buy into click density from BoxUK.
OpenCalais helped to tag this with: analytical reporting software • Australia • Google • Japan • United Kingdom • web banners • web presence • web team
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